New Time-Varying Rate Option for Qualifying Ohio Edison, Cleveland Electric Illuminating Company and Toledo Edison Customers

FirstEnergy is implementing phase one of a Grid Modernization Plan that includes installing 700,000 smart meters in parts of the Ohio Edison, Cleveland Electric Illuminating Company and Toledo Edison service areas. Residential customers with smart meters may be eligible for a new, voluntary Time-Varying Rate (TVR) offer that the Public Utilities Commission of Ohio has approved.

Time of day electric rates can encourage customers to use less electricity overall, reduce energy bills and benefit the environment by lowering greenhouse gas emissions.

What is a time-varying rate (TVR)?

Customers enrolling in a time-varying rate have an opportunity to save money compared to the Standard Service Offer Rate, also known as the “Price to Compare.” This rate option allows customers to lower their energy costs by shifting or reducing their energy usage during peak times when electricity demand is highest.

The electric rates are divided into three time-varying categories:

Midday Peak

2 p.m. to 6 p.m. Eastern Prevailing Time (EPT) Monday through Friday, excluding holidays*

Shoulder Peak

6 a.m. to 2 p.m. and 6 p.m. to 8 p.m. EPT   All other hours

Off Peak

All other hours   All other hours

*New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day.

How do you sign up?

To enroll in the TVR offer, or for more information, please call 1-855-344-3400 or go to and select “Billing and Rates” in the “Request Type” drop box.