FirstEnergy TV Spot Featuring Renovated Dwayne Browder Field to Air During Super BowlShowcases Collaborative Effort of Cleveland Browns, City of Cleveland and FirstEnergy
AKRON, Ohio, Feb. 4, 2016 -- A youth football league game on a recently renovated football field in east Cleveland is the focus of a new FirstEnergy television spot that will air during the Super Bowl on Sunday, February 7.
Browder Field, a storied name in Cleveland sports history located on the grounds of the old East Tech High School, was renovated as part of a collaborative effort between the City of Cleveland, the Cleveland Browns, the National Football League (NFL) and FirstEnergy last fall.
The commercial was produced by FirstEnergy, with the cooperation of the Cleveland Browns and the City of Cleveland. To view the Super Bowl TV spot, click here: www.youtube.com/FirstEnergyTV.
The commercial chronicles the transformation of a well-worn grass field without lights to a showcase neighborhood facility with synthetic turf and high-tech lighting donated and installed by FirstEnergy. The spot culminates with the reactions of the players and coaches playing under the lights for the first time on December 5 at Browder Field. The field was named in honor of Dwayne Browder, a long-time Cleveland youth league coach and a community leader in the city's 5th Ward.
Many of the coaches and referees, themselves youth football league alumni who played on the same field in less than ideal conditions, were thrilled with how the Browder Field transformation enhanced their neighborhood.
"Helping rebuild Browder Field is a great source of pride for FirstEnergy and our employees because it showcases our commitment to Cleveland and the customers we serve," said Charles E. Jones, president and chief executive officer of FirstEnergy. "The spot captures the excitement of youth football under the lights and what this facility means for the people who live in that neighborhood."
"FirstEnergy and the Cleveland Browns have been great partners in our efforts to invest in the children of Cleveland through the work done in Browder Field," said Cleveland Mayor Frank G. Jackson. "This state-of-the-art facility provides another good example of how the public and private sector work together well here in Cleveland."
"We were proud to participate in the renovation of Dwayne Browder Field with FirstEnergy, the City of Cleveland and the NFL, all of whom share our dedication and passion for providing youth opportunities to learn and develop, including through youth football," said Brent Stehlik, executive vice president and chief revenue officer of the Cleveland Browns.
Super Bowl 50 will be broadcast on CBS, with the scheduled kick-off at 6:30 p.m., EST. Locally in northeast Ohio, the game will be shown on WOIO-Channel 19. FirstEnergy's 30-second commercial will air locally on WOIO for the pre-game, in-game and post-game programming, as well as on other CBS programs after the game.
The TV spot ends with a link to an expanded documentary – Shining Lights: The Renegades Football Story – which details the Browder Field renovation and includes interviews with coaches and Dwayne Browder. The long-form video can be viewed at www.firstenergycorp.com/renegades.
FirstEnergy Corp. (NYSE: FE) is a diversified energy company dedicated to safety, reliability and operational excellence. Its 10 electric distribution companies form one of the nation's largest investor-owned electric systems, serving customers in Ohio, Pennsylvania, New Jersey, West Virginia, Maryland and New York. The company's transmission subsidiaries operate more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions, while its generation subsidiaries control nearly 17,000 megawatts of capacity from a diversified mix of scrubbed coal, non-emitting nuclear, natural gas, hydro and other renewables. Follow FirstEnergy on Twitter @FirstEnergyCorp or online at www.firstenergycorp.com.
CONTACT: Mark Durbin, (330) 761-4365