All-Electric Vehicle Incentives Available for FirstEnergy Customers

Nissan LEAF Models Available in all FirstEnergy Service Areas; BMW i3 and BMW i3s Models Available in New Jersey and Maryland

AKRON, Ohio, May 2, 2018 -- To help put more electric vehicles on the road and reduce air pollution, FirstEnergy (NYSE: FE) customers can use special incentives from Nissan and BMW that could save thousands of dollars on the purchase of certain all-electric vehicle models. 

In addition to the manufacturer incentives, the purchaser could also qualify for up to $7,500 in federal electric vehicle tax credits.  FirstEnergy customers can use the special offers to buy cars off the lot or by ordering a vehicle. 

Nissan is offering FirstEnergy utility customers in Ohio, New Jersey, Pennsylvania, Maryland and West Virginia a $3,000 rebate off the Manufacturer's Suggested Retail Price (MSRP) on the 2018 LEAF.  Depending on the model, the list price for the Nissan LEAF ranges from about $30,000 to $36,000.  The special rebate offer is available from Nissan North America Inc., through June 30, 2018, or while supplies last.  To qualify for the savings, customers should show their FirstEnergy utility bill to participating Nissan dealerships that are listed at

BMW is offering FirstEnergy's customers in New Jersey and Maryland a $10,000 incentive toward the purchase of a new all-electric BMW i3 or BMW i3s that is applied to the best negotiated purchase price.  The starting MSRP for the BMW i3 models begin at $44,500.  To redeem the incentive, customers just need to show their Jersey Central Power & Light (JCP&L) or Potomac Edison bill to their local BMW dealership in New Jersey and Maryland and bring a completed Potomac Edison Customer Form click here or JCP&L Customer Information Form click here.  Authorized BMW dealers can be found at  The special BMW incentive is available through July 31, 2018.  Dealer in-stock inventory may sell out sooner.

"Electric vehicles are becoming more popular as people recognize the environmental and sustainability benefits they offer," said Mark Julian, vice president, Utility Operations, FirstEnergy.  "These types of rebates offer an incentive for those customers who want to support this environmentally friendly technology."

In addition to the rebate and federal electric vehicle tax credits, Potomac Edison customers could be eligible for a one-time Maryland excise tax credit, up to $3,000 for purchasing a qualifying plug-in electric vehicle.  JCP&L customers also could be eligible for the New Jersey Sales and Use Tax Act that provides a tax exemption for the purchase of qualified zero-emission vehicles.   

The advantages of driving an all-electric vehicle include:

  • No gasoline – at the current U.S. national average price of 12.5 cents per kilowatt hour, electricity is roughly equivalent to gasoline at $1 a gallon.
  • No oil changes  
  • Vehicle charging at home overnight
  • Virtually silent operation at low speeds and on highway
  • No emissions.

To make charging the electric vehicle convenient at home, FirstEnergy customers also can lease an Electric Vehicle Charger from FirstEnergy's Products Group.  For information go to  This pilot offer has limited availability as FirstEnergy works to expand the network of contractors qualified to install these chargers.  The offer currently is available for FirstEnergy customers in Maryland, Ohio and West Virginia.    

FirstEnergy is dedicated to safety, reliability and operational excellence.  Its 10 electric distribution companies form one of the nation's largest investor-owned electric systems, serving customers in Ohio, Pennsylvania, New Jersey, West Virginia, Maryland and New York.  The company's transmission subsidiaries operate more than 24,000 miles of transmission lines that connect the Midwest and Mid-Atlantic regions.  Follow FirstEnergy on Twitter @FirstEnergyCorp or online at

Editor's Note:  Photos of the all-electric Nissan LEAF and BMW i3 that qualify for special incentives for FirstEnergy customers are available for download on Flickr.

CONTACT: Mark Durbin, (330) 761-4365

Last Modified: May 7, 2018