The Home of the Cleveland Browns
is now FirstEnergy Stadium
The Cleveland Browns and FirstEnergy Corp have announced a long-term partnership in which the team's venue will be called FirstEnergy Stadium. Since it was completed in 1999, the Browns home field has been known as Cleveland Browns Stadium.
This landmark announcement was made on January 15, 2013.
As part of the naming rights agreement, FirstEnergy becomes the official energy partner of the Cleveland Browns. In addition, the partnership consists of interior and exterior stadium signage, use of Browns trademarks, event sponsorships, as well as a full complement of media assets, including TV, radio, print and digital. As a component of this deal, a FirstEnergy Stadium website will be launched in the near future. As active members of the Northeast Ohio community, both entities will also jointly participate in philanthropic endeavors throughout the region.
"This is a great day for all of us and it builds on the momentum we have experienced as we enter into a new era of Cleveland Browns Football," said Browns Owner Jimmy Haslam.
"The Browns and FirstEnergy have enjoyed a tremendous relationship for more than a decade," he added. "Our core values of being the best at everything we do are clearly aligned, and because of their commitment to the City of Cleveland and to all of Northeast Ohio, we felt this would be the perfect partnership. Plus, it’s a great name for the stadium – FirstEnergy."
"By joining two Ohio traditions, this partnership and regional branding opportunity makes good business sense," said FirstEnergy President and Chief Executive Officer Tony Alexander.
"FirstEnergy and its predecessor utilities have been serving the energy needs of customers throughout northern Ohio for more than a century, while the Browns' rich legacy in the same regional footprint dates back to 1946," Alexander said. "It is clear the team is headed in the right direction and we look forward to being part of the new energy in FirstEnergy Stadium."
FirstEnergy has been a corporate partner of the Browns since 1999. The partnership has included many elements, highlighted by its presence as a gate partner at the stadium from 2002 through 2006 and a current scoreboard sponsor.
Terms of the naming-rights agreement were not disclosed. The deal is contingent upon approval from Cleveland City Council. Once approved, the stadium will become the 23rd of 31 NFL venues to have entered into a naming rights deal.
About FirstEnergy Stadium
Groundbreaking for the stadium took place on May 15, 1997, on the hallowed ground of the old Municipal Stadium. The first regular season Browns game was played on September 12, 1999, against the Pittsburgh Steelers.
The stadium, which is built on the shores of Lake Erie, seats up to 73,300. The eastern seating section is the home of the Dawg Pound, a section of more than 10,000 bleacher seats. The stadium features 142 luxury suites and nearly 9,000 club seats.
The playing surface is a Kentucky Bluegrass irrigated field, with a sand-soil root zone and an underground heating system that involves nine boilers and 40 miles of underground piping, which prevents the field from freezing.
In 2010, a Ring of Honor was unveiled to pay homage to the club's storied past. The names of the 16 former Browns enshrined in the Pro Football Hall of Fame are permanently displayed on the facade of the upper deck of the stadium. In 2011, the years of the Browns eight championship seasons were added to the Ring of Honor. The stadium also has played host to numerous high school and college football games, soccer matches and concerts
The signage at FirstEnergy Stadium was installed by Cleveland-based company Sign-Lite, which was awarded the contract for the manufacturing of all signage and contracting of electrical, ironwork and sign installation.
North and South Façade Exterior Stadium Signage Fast Facts:
- The FirstEnergy logo is 18’3” high and 25’3” long.
- The “FirstEnergy” letters are 12’0” high and 78’1” long.
- The “Stadium” letters are 8’7” high and 74’7” long.
- The total length is more than 186 feet.
- Aluminum for the lettering weighs 3,500 pounds.
- The signs are illuminated with a state-of-the-art, energy-efficient LED lighting system designed specifically for this project using the latest green technology.
Visit the official site of the Cleveland Browns.